The aims of this programme will allow learners to:
   ⦁ Gain a sound and coherent foundation in marketing, such that they will be able to define and execute practical marketing interventions that exist in professional practice
   ⦁ Synthesize and critically evaluate theoretical frameworks of strategic marketing, business ethics, designand innovation as applied to marketing
   ⦁ Demonstrate an understanding of the practical value of these frameworks in a range of strategic business situations
   ⦁ Create frameworks for understanding and analysing marketing processes in diverse organisational types, encountering different and changing marketing environments
   ⦁ Develop practical research and analytical capabilities in the context of market-driven strategy, and in particular in the formulation of value propositions in provider-customer relationships
   ⦁ Review, modify, synthesize and apply transferable marketing concepts and skills in the management of product and market development, in particular from the strategic perspective
   ⦁ Critically assess market-sourced data and information from a variety of organisations and use this for strategic marketing and decision-making
   ⦁ Evaluate a variety of creative approaches to product and service design, creativity and innovation that may contribute to organisational wealth.

SCQF stands for the Scottish Credit and Qualifications Framework. It is a framework designed to help individuals understand and compare qualifications and learning experiences in Scotland. The framework helps learners to make informed decisions about their education and training, and provides a way for employers and educational institutions to understand the level and content of qualifications. The SCQF has 12 levels, with Level 1 representing the most basic qualifications and Level 12 representing the highest level of academic achievement. The framework covers a range of learning experiences, including formal qualifications, such as degrees and vocational qualifications, and non-formal learning experiences, such as work-based training and community-based learning. The SCQF also provides a way to transfer credit and qualifications between different learning experiences. This means that learners can use credits and qualifications gained in one context to progress to another learning opportunity, which can be particularly useful for individuals who want to switch careers or gain new skills. Overall, the SCQF provides a transparent and flexible way to understand and compare qualifications and learning experiences in Scotland.